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I help you create content that people want to engage with.

Before you go rushing to spend your money on marketing, take a moment to consider what marketing really is.

Marketing can be defined as a “PROCESS of bringing PEOPLE to a PLACE where they PERFORM AN ACTION that leads to the selling of a PRODUCT/SERVICE at a PROFIT.” The image illustrates how this definition of marketing applies.

Definition of marketing

When deciding on your content, you need to consider the 4 stages of a buyer’s decision-making behaviour:

  1. They realise they have a want or need
  2. They search for more information before they buy
  3. They buy
  4. They behave in a positive or negative way about their purchase


For your marketing campaign to be successful, you need to consider what content to present them with at every step of the way.

Consider some examples of using content at different stages of your potential buyer’s decision-making process.

Example 1

  1. Run a Facebook quiz to to make potential buyers aware that your product will satisfy their want or need
  2. From the Facebook quiz, direct them to a page on your blog where you provide more information about your products and your business
  3. From the blog, direct them to a sales page that has a Buy now button
  4. Follow up the sale with a welcome email to ensure they’re happy with their purchase

Example 2

  1. Run a Facebook survey to understand the needs of potential customers while assuring them that your product will satisfy their want or need
  2. From the Facebook survey, add them your mailing list where you send off an imediate email providing more information about what you do, with a link to your website.
  3. On your website, direct them to a sales page that has a Buy now button
  4. Follow up the sale with a welcome email to ensure they’re happy with their purchase

Example 3

  1. With an inspirational quote, make fans aware of your online brand while growing your Facebook fan base. On your Facebook page, assure them that your product will satisfy their want or need
  2. From the Facebook page, direct them to a page on your blog where you provide more information about your product and your business
  3. From the blog, direct them to a lead capture page to collect their email address
  4. Build a relationship through email then direct them to a Buy now page
  5. Follow up the sale with a welcome email to ensure they’re happy with their purchase

See an example of a typical Facebook calendar that has something for everyone. Click here to request a quote for your own content calendar and customised content.