About me

I’m an entrepreneur based in South Africa. As a small business owner, I understand that trying to build a sustainable business while leading a balanced life is an on-going challenge.

Through my journey, I was privileged to meet a number of mentors who helped me find my space in life and in business, and have helped me reconnect with my passion for writing. Through it all, I’ve realised that business can be simple! And it is this simple process that I am sharing with you through my work.

I spent the first 10 years of my career in large corporations getting to know the world of retail, IT and marketing. In 2006, I completed a thesis that combined marketing, IT, retail, and psychology into one easy-to-understand view of marketing. Since starting my own business in 2007, it is this view that I’ve been sharing with small business owners who need a few simple steps to get their businesses – and their lives – back on track.

In my ebook, The Easy-Going Entrepreneur, I’ve incorporated the principles of the Law of Attraction to present a comprehensive and holistic model for marketing strategy development.

I hope you find this information useful!

Warm regards

Allison Ross